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Short about printing The printing era has been pretty good since Gutenberg.
First, important things were printed like books.
But these are REALLY important, not some literature for the mob.
Well, because the mob was quite illiterate at the time.
Then also such fiction was printed, meaning for the reading of the book.
Well, since the last 50 years (even hundreds of them), it's all about printing - books, leaflets, business cards, even shirts, mugs, pens ...
Well, really everything.
Because you need to build brand awareness at the customer, i.e.
printing and marketing is an inseparable couple.
Because you can print everything on your T-shirt and have it originally.
Well, who would prohibit the rich?
Offset printing - types and types Offset printing is the most popular type of printing in today's printing industry.
It is true that it has many varieties and uses different techniques and materials (paint, paper).
The main division is cold printing, where the paint is fixed by soaking into paper. While the 'hot' offset where the printed paper web passes through the drying tunnel.
The classic offset (water) is associated with the use of water rollers and hydrophilic and hydrophobic surfaces, however, this method is already abandoned due to the difficulty in obtaining a good balance of water and oil paint.
The successor of this method is anhydrous offset printing where silicone molds are used instead of water.
Changing print needs
Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet.
Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?